INTRODUCTION
Most strategic planning is lacking in vision. It is merely a straight line extrapolation of the past into the future. In a world where the rate of change is greater than ever before this is at best shortsighted and at worst a prescription for disaster. Real strategic planning is about positioning the organization for a future which will be different from the past. This seminar will focus on strategic planning as the essential guidance system taking the organization into the future.
COURSE OBJECTIVES
By the end of this seminar participants will have considered how to:
· Create a Vision of the Organization’s Future
· Chart a Strategic Course into the Future
· Assess Our Present Capabilities and Determine Required Changes
· Build Flexibility in the Organization
· Develop a Real Strategic Plan
· Manage the Process of Change
· Understand the Nature of the Organizational Life Cycle
· Monitor Strategic Performance
COURSE CONTENT
· Strategic Direction
· Achieving Competitive Advantage
· Assessing Capabilities
· The Role of Intelligence Gathering
· Examples of Strategic Success and Failure
· SWOT Analysis
· The Leadership Role in Strategic Planning
· Creative and Logical Thinking in Strategy Formulation
· Market Analysis
· Structuring the Strategic Plan
· The Importance of Contingency Planning
· Monitoring Strategic Performance
· Today Vs. the Future
· Benchmarking Vs. Leapfrogging
· Twelve Elements of Organizational Transformation